Anissa - Founder & DIY Enthusiast

Our Story

A premium modern paint brand created to simplify the process of choosing the perfect interior paint color without the overwhelming decisions most paint brands throw at you.

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A Note From Our Founder

As a passionate DIY enthusiast, I know firsthand how stressful home projects can get — especially when it comes to picking the right color. After years of facing endless swatches and confusing jargon, I realized how hard it was to find the perfect shade — one that feels just right in your home.

WHY CHOOSE US?

Premium and high-quality paint 

Our paints are crafted with durability in mind, offering excellent coverage with just one coat. With Blū, you get a high-quality finish that stands the test of time, keeping your walls vibrant and beautiful for years to come.

WHY CHOOSE US?

Eco-friendly brand

We’re committed to protecting the environment and your health with eco-friendly formulas that are low in VOCs and safe for indoor air quality. Our products are designed with sustainability in mind, from the ingredients to the recyclable packaging.

WHY CHOOSE US?

More Than Just Paint 

Every gallon helps support women-led initiatives. We believe in the power of community and are proud to contribute to causes that empower and uplift women.

WHY CHOOSE US?

Proudly Canadian

Blū is a proudly Canadian-owned brand, and we take pride in supporting local businesses. Our paint is carefully crafted in Quebec, and everything — from our labels to our packaging — is made right here in Canada.

WHY CHOOSE US?

Made for the DIyer

Blū Paint is designed with the DIYer in mind. Whether you're just starting out or you’re an experienced decorator, our paints are easy to use, providing professional-quality results without the stress.

"Living in a place that reflects who we are is essential to truly feeling at home, and paint is one of the most powerful ways to achieve that."

For as long as I can remember, I’ve loved transforming my own spaces. Paint has always been my favorite tool to instantly change the vibe of a room and create a home that feels good to live in.

Helping friends and family choose colors and reimagine their spaces became something I genuinely loved. Nothing makes me happier than seeing someone light up because their home finally feels beautiful, cozy, and like them.

The idea for Blū Paint came to life in April 2024 — right in the middle of choosing a color for my front doors. I wanted a beautiful blue, but little did I know, it would lead to a month of complete anxiety and indecision. I was overwhelmed by too many choices and zero guidance, and I found myself thinking : “Why isn’t this easier? Choosing a paint color should feel intuitive — and fun.”

Inspired by my doors, I created Blū Paint to offer a simpler, more inspiring way to select colors you’ll love for years. Our mission? To help you stop stressing about your color choices and confidently create a home that reflects your style — one that feels as good as it looks.

We want to inspire you to DIY fearlessly, making the process fun and empowering, so you can transform your space with ease.

Whether you’re planning your first DIY project, refreshing your walls, or finally adding that pop of color you’ve been dreaming of, Blū is here to make it easier — and way more fun.

Let’s create a home you’re proud of.

With Love, Anissa.