White and deep red paint swatches on black background for Bold Era interior paint by Blu Paint

"The Best Paint!"

“One thing worth mentioning is that your paint quality is amazing. I have been DIYing for a while and can tell the difference in paint. I love how just one coat gave so much coverage.” - Areeba

"Exceptional Quality"

"I’ve always wanted a blue kitchen and Blū’s paint colour, “Dreamy”, helped bring that vision to life. This colour mirrors my late grandparents’ home growing up, so this space feels extra special. I’ve loved bringing a piece of her memory into this space simply by painting 🥹 Not to mention I’m seriously in love with the quality of the paint — it’s environmentally conscious, has amazing coverage and it’s completely transformed my space. I highly recommend using Blū Paint for your next DIY project!" - Taneisha

"Help That Makes a Difference!"

"Really loved how close and accessible the team was to help and guide me with my choices. Also, the paint goes on beautifully with amazing coverage. I also love your color selection. If I had another project, I would’ve totally gone bold with your stunning on-trend shades!" - Valérie

High-Quality Paint, Eco-Friendly

Empowering Women to DIY Fearlessly

Curated Colors

Designed to last

Your space, your story

Built on inclusion and creativity

Better for Your Home

Better for Your Home

Our paint is formulated with low-VOC, and eco-conscious ingredients, so you can refresh your space without filling it with harmful chemicals. Our commitment to sustainability means your home gets a beautiful upgrade while keeping indoor air quality fresh and Mother Earth happy.

High Quality Paint
Goutte de peinture intérieure Blu Paint, teinte neutre appliquée au pinceau sur fond uni

High Quality Paint

Because your walls deserve more than basic. Our paints are designed to deliver rich, lasting color and a finish that feels as good as it looks. Perfect for your next home project.

Simplified Color Choices

Simplified Color Choices

Skip the endless color options and confusing details. Our process makes it easy to find the perfect shade for your space, so you can make a choice you’ll love without the overwhelm.

DIY Friendly

DIY Friendly

Whether you’re a seasoned DIY pro or just starting your first home project, we are here to make it easy, fun, and stress-free. 

Our colors are designed to make your DIY project come to life with professional-quality results, so you can enjoy the satisfaction of transforming your home yourself. It’s all about making the process as enjoyable as the end result!

Meet the Colors Everyone’s Obsessed With

Gros plan sur la peinture intérieure Blu Paint couleur After Hours, bleu profond texturé

Peinture intérieure Blu Paint couleur Soft Life, beige doux appliqué au pinceau